On the shelf,in the store, on the screen,and beyond: alwaysunmistakably you.

Li Zhen, independent brand designer.
Packaging, spaces and websites for tea, pet, fashion, snack and jewelry brands.

One brand.
Three stages.

Packaging

It speaks before you do.

From first pack to full range, every product speaks the same language.

See packaging work
Spaces

Step inside the brand.

Color, material and form leave the page and become a place you can walk into.

See space work
Web

Still you, on every screen.

The same visual language, carried online, with no gap between store and screen.

See web work

The work

How I work

  1. 01

    Listen.

    The product, the customer, the ambition. First, find the real problem.

  2. 02

    Define.

    Color, type, form and material: the system everything grows from.

  3. 03

    Extend.

    One language, across packaging, space and screen.

  4. 04

    Deliver.

    Proofs, build-out, launch. I stay until it matches the design.

Have a brand worth doing right?
Let's talk.

Packaging, spaces, websites, or all three.
Tell me what you're making and where it's headed.

Off the grid.

Mountains, back roads and night skies. Up for it? Let's team up.